Health Insurance Leads for Agencies That Want Real Growth

Health insurance agencies live or die on pipeline. AnJaanX generates high-intent health insurance leads across the segments brokers actually sell: ACA marketplace plans, Medicare Advantage and supplements, and under-65 individual coverage, delivered in real time with documented consent and pricing that reflects the season.

The health insurance lead market has a trust problem. Too many vendors sell the same recycled data to a dozen buyers, call aged inquiries fresh, and disappear when contact rates collapse. Agencies end up managing vendor churn instead of selling policies. The antidote is boring but effective: leads from real opt-ins, delivered the moment they are generated, with a consent record attached and pricing tied to the actual market. That is the standard we hold ourselves to on every segment below.

The Segments We Generate For

ACA and under-65 individual

The largest addressable market: individuals and families shopping marketplace plans, both during open enrollment and through special enrollment periods year-round. Shared leads trade around 40 to 80 dollars in open enrollment and 25 to 50 off-season; exclusive leads run 60 to 150; live transfers 80 to 175. See our ACA insurance leads page for the full breakdown.

Medicare: Advantage, Supplement, and T65

The senior market, where intent is high and compliance is strict. Medicare Advantage leads run roughly 50 to 80 dollars shared in AEP season and 30 to 50 off-season, with live transfers from 75 to 200 depending on season and qualification depth. Turning-65 prospects command a premium because every carrier wants them first. CMS marketing rules apply here in full, including one-to-one consent for third-party marketing organizations.

Small group and commercial

Employer groups shopping coverage for their teams. Lower volume, higher value: shared leads 50 to 125 dollars, exclusive 75 to 200, transfers 175 to 300. These leads need longer nurture and a producer who understands group underwriting, but one closed group can be worth a year of individual enrollments.

Real-Time Delivery and Speed to Contact

A health insurance lead starts decaying the moment it is generated. Prospects shopping online talk to whoever reaches them first, usually within the hour. That is why real-time delivery into your CRM or dialer is the default on our programs, not an upgrade. We also pace generation to your licensed agent capacity: generating leads faster than your team can work them just manufactures aged data, and nobody benefits from that.

Consent and Compliance, Non-Negotiable

Health insurance marketing sits under the FCC's one-to-one consent framework: prior express written consent naming the specific seller before telemarketing calls or texts, clear disclosures, and no daisy-chained data sharing. Medicare segments add CMS third-party marketing organization rules on top. Every lead we deliver carries its consent record. If a vendor cannot show you theirs, their cheaper CPL is not a bargain; it is a liability with a price tag.

How to Judge a Lead Vendor

• Ask for contact rates, not just CPL: a 30-dollar lead with a 10 percent contact rate costs more per conversation than a 60-dollar lead with a 40 percent contact rate.
• Ask about exclusivity honestly: shared means shared. If a vendor will not say how many buyers get the same lead, assume the worst.
• Ask for the consent record: real vendors show it without drama.
• Ask about replacement terms: disconnected numbers, wrong-party contacts, and duplicate records should be credited, not argued about.
• Start small and measure: run a test batch, track contact rate and cost per enrollment, then scale what works.

Build a Multi-Segment Book

Agencies rarely sell one product. Our health insurance leads cover the segments that fit together: ACA for the under-65 book, Medicare live transfers for senior-market conversations, and final expense leads for the 50-plus market that pairs naturally with Medicare. One generation partner, one compliance standard, one reporting format across the book.

Frequently Asked Questions